Re-Branding Malaysia Airlines

Re-Branding Malaysia Airlines To solve Malaysia Airline’s branding problem, rebranding is necessary for them for their potential customer to put Malaysia Airline as priority choice when comparing among the airlines. According to Jonathan A.J Wilson (2014), brands are a visual, aural and verbal encapsulation of differentiating characteristics for people to a particular product or services (Lessons from Malaysia Airlines: Damage Control and Should They Rebrand, para.4). Comparing same type of products and services, branding always influences people to put the brands as their top choices. He also stated that cooperate brands have their identity and personality, linking all the employees, activities, products and services to the organisation (Lessons from Malaysia Airlines: Damage Control and Should They Rebrand, para.4). Although Malaysia Airline gives us the pride as it is our national brand, people avoid choosing it as their top choice for their safety measure when flying because the branding is associates with air disasters. Rebranding would be a solution for Malaysia Airline current situation because rebranding which involves repainting its uniforms and relaunching it with new logos and name is a strategic action for the airlines after a clash (Karl West, 2014, para.1). According to Johnny Clark, an aviation brand consultant and director of The DesignAir , their recognisable logos and cooperate colours were on the headlines of TV news channels and newspaper front pages during the air crashes, causing deep impact in the people memory about the passenger jet disasters. Clark also pointed out MAS need to consolidate the current look of their aircraft if their aircraft and the smart course of action would be to expedite the painting of their entire fleet to the newer scheme( Annette Ekin, personal communication, July 2014). By rebranding the Malaysia Airlines, people will lower their worries and security guard towards the branding because it is wholly new for them and the new branding would prevent evoking of the memories of the scene of plane crash. A name change would tell the entire world that Malaysia Airlines have changed and they are ready for a new chapter in order to regain their customers. Comparing the air disasters happened in the past, the aviation tragedy in MH17 similar with the shooting down of Korean Air Lines flight KAL 007, a commercial carrier which sheered into Russian airspace. To solve their branding crisis, the airline chose to remould into its new image, Korean Air. The affiliation of its previous branding which is a tail-fin logo, a red crane enclosed in red circle with tragedy and doomed flight is replaced with a stylized red and blue taeguk, the Korean yin-yang. With its fresh look, Korean Air now a top ranked airline for service and safety and able to survive through the bran ding crisis ( Karl West, 2014, para.9) . Other than rebranding Malaysia Airlines, they need to restructure their business by making major internal changes in the company. Apparently, the first things they need to improve is development of a flexible crisis response capability. Paul Baines (2014) has stated the capability of a company in handling challenges and crisis is a measure of the company to survive in the business world. (What Malaysia Airlines must do to survive, para.5) According to Paul (2014), it is crucial for Malaysia Airline to form a crisis response team in order to response to the emotional needs of its public and also conduct a post mortem the changes they would practice for handling crises better in future. (What Malaysia Airlines must do to survive, para.5) It is very important for it to refill its plane with global passengers, especially the Chinese and the Dutch which are the biggest community involved in the twin air disasters. The crisis communication strategy should account for the media and general public particularly the families and internal staff. A crisis communication team would be responsible for when, what and how the informations will be conveyed to each audience (Ben McCarthy, 2014,pg.1). Reviewing the case of MH370, the biggest fault by Malaysia Airline is the slow reaction towards the crisis. Robert Jensan who is the chief executive of Kenyon, a crisis and disasters management company said that the first thing Malaysia Air lines should have done is inform the airport to take a few actions without any delays. The arrival board of the flight should be taken off immediately, setting up a reception area for the family members. Before the news broke, the family members is required to stay in a protected area, securing them from the media onslaught. The priority in the chaos should be the family members of the passengers. Furthermore, Robert pointed out that Malaysia Airline should brief them before the media and be transparent in giving the information in their hand and caution them about the speculation that will inevitably arise and tell them what to expect in the coming days (Amber Hildebrandit, personal communication, March 12, 2014). By having good crisis management team in order for facing challenges in the future, Malaysia Airline is more ready to be exist as a competitive airliner. Good crisis management system would regain its customers because their right have been reserved. Concerning about their customers’ right and needs, the Malaysia Airline would be remoulded as a responsible airline company which put their customers need as their top consideration. By doing this, they would solve their branding problem and financial problem in the future. Although regaining potential customers to refill its plane would help Malaysia Airline to aid in its financial problem, cutting cost and restructuring the business model are necessary. Since high operating cost is one of the factor, weakness in pricing and revenue management, sales and distribution in the market can be overcome by personnel transfer. Cut job can directly ease the financial burden and the remaining staffs will provided training again so that they remain as highly skilled and competitive employee to help in decision making in the planning for business strategy for Malaysia Airline. In addition, replacing the aircraft with the higher efficiency and fuel saving is inevitable for facing the current escalating fuel. It is to ensure the yield per route would be profitable to cover the high operating cost. To do so, restructuring the route also needed so that unprofitable route would be taken out and avoid financial lost. Although cutting cost and restructuring business mode l are effective ways to solve their financial crisis, it would takes long time to practice the solution. Despite the time taken, downsizing and restructuring the route affect the personnel lives. Downsizing would cause the employees to lose their jobs and source of revenue while restructuring the route may neglect the need of minority group who needs the flying service. For this reason, Malaysia Airline needs to handle it well by holding several communications and negotiation with the employee and the public so that it will not bring damage to its branding anymore. The twin aviation disasters in four months have brought severe damage to the reputation and financial status of the Malaysia Airline. To survive in this crisis, it is a biggest challenge faced by the airline because the lack of experience handling in such problem in the past. Malaysia Airline should solve both the problems together as its’ interrelated. Rebranding and restructuring of the airline would be a new chapter for the relationship between the airline and customers. Lessons learned by the airline would help them to handle crisis better in the future, securing the national brand of the airline as well as the right of the passengers.

Tennessee Williams The Glass Menagerie as a Tragedy Essay -- Papers T

Tennessee Williams' The Glass Menagerie as a Tragedy The Glass Menagerie has, of course, been labelled as many different types of play, for one, a tragedy. At first glance it is clear that audiences today may, indeed, class it as such. However, if, looking at the traditional definition of the classification 'tragedy', one can more easily assess whether or not the Glass Menagerie fits under this title. To do this I will be using the views of Aristotle, the Greek philosopher, who first defined the word 'tragedy' and in his views, a tragedy contained certain, distinctive characteristics. His work was written in between 384 and 222 BC, and his views were taken on by some of the more traditional playwrights, such as William Shakespeare. As I develop through this essay, it will be clear to see how Shakespeare's tragedies indeed fit into Aristotle's definitions. To begin with, in order for a play to be a tragedy, it must involve 'an action that is serious' Aristotle argues. I believe that, in relation to the Glass Menagerie, it is certainly one that William's has used, as the whole situation that the Wingfields find themselves in does appear to be very serious indeed. The world is looming upon World War II, and America has hit the Great Depression. The whole of the United States is stricken by poverty. Therefore, it is not only the Wingfield family, but indeed all families, who are in this serious situation. To add a little more detailed analysis into the actual characters, I would suggest that they each have their own very serious, almost disturbing problems. To begin, Tom has an unnatural desire to escape, and leave his famil... ...e play. The whole of Amanda's existence is to find a gentleman caller, through Tom, for her daughter. This is the main point of the play, involving every character, and which, when not accomplished, tears the family apart. Therefore, I would argue that time, place and action of the play are actually fairly united, even though it does not appear this way at first. After examining Aristotle's views I would define the play as tragedy. Although the Glass Menagerie does not consist entirely of his views, the main points are clearly there, as I have discussed, and consequentially agree with the critic's argument. Works Cited: Williams, Tennessee. The Glass Menagerie. In Literature: An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ: Prentice Hall, 1995. 1519-1568. Tennessee Williams' The Glass Menagerie as a Tragedy Essay -- Papers T Tennessee Williams' The Glass Menagerie as a Tragedy The Glass Menagerie has, of course, been labelled as many different types of play, for one, a tragedy. At first glance it is clear that audiences today may, indeed, class it as such. However, if, looking at the traditional definition of the classification 'tragedy', one can more easily assess whether or not the Glass Menagerie fits under this title. To do this I will be using the views of Aristotle, the Greek philosopher, who first defined the word 'tragedy' and in his views, a tragedy contained certain, distinctive characteristics. His work was written in between 384 and 222 BC, and his views were taken on by some of the more traditional playwrights, such as William Shakespeare. As I develop through this essay, it will be clear to see how Shakespeare's tragedies indeed fit into Aristotle's definitions. To begin with, in order for a play to be a tragedy, it must involve 'an action that is serious' Aristotle argues. I believe that, in relation to the Glass Menagerie, it is certainly one that William's has used, as the whole situation that the Wingfields find themselves in does appear to be very serious indeed. The world is looming upon World War II, and America has hit the Great Depression. The whole of the United States is stricken by poverty. Therefore, it is not only the Wingfield family, but indeed all families, who are in this serious situation. To add a little more detailed analysis into the actual characters, I would suggest that they each have their own very serious, almost disturbing problems. To begin, Tom has an unnatural desire to escape, and leave his famil... ...e play. The whole of Amanda's existence is to find a gentleman caller, through Tom, for her daughter. This is the main point of the play, involving every character, and which, when not accomplished, tears the family apart. Therefore, I would argue that time, place and action of the play are actually fairly united, even though it does not appear this way at first. After examining Aristotle's views I would define the play as tragedy. Although the Glass Menagerie does not consist entirely of his views, the main points are clearly there, as I have discussed, and consequentially agree with the critic's argument. Works Cited: Williams, Tennessee. The Glass Menagerie. In Literature: An Introduction to Reading and Writing, 4th ed. Ed. Edgar V. Roberts and Henry E. Jacobs. Englewood Cliffs, NJ: Prentice Hall, 1995. 1519-1568.

One Sample Hypothesis Testing

One Sample Hypothesis Testing The significance of earnings is a growing facade in today’s economy. Daily operation, individuals, and families alike rely heavily on each sale or paycheck to provide financial stability throughout. Depending on the nature of labor, wages are typically compensated in accords to one’s experience and education or specialization. Moreover, calculating the specified industry, occupation title, education, experience on-the-job, gender, race, age, and membership to a union will additionally influence wages.To help analyze operation pay scales and remain within budget a business should obtain data pertaining to current variations in wage. Today statistics allow a business or businesses to do so in a timely and proficient manner. The purpose of the succeeding report is to communicate a hypothesis statement regarding the wages of Hispanics and Caucasian workers. Team B would like to determine whether race has an influence on the wage of these specif ic workers. Team B will convey this data of wages in both a numerical and verbal manner.Moreover, it is to describe and perform the five-step hypothesis test on the wages and wage earner data set, including data tables and results of the computations of a z-test or t-test by way of graphical and tabular methods. Also the paper will depict the results of all testing and convey how the results given Team B’s hypothesis testing may be used to answer the research question. Hypotheses Learning Team B’s verbal hypothesis question asks â€Å"Does the mean salary of a Hispanic worker exceed thirty thousand dollars and that of the mean salary of a Caucasian worker? † The numerical question used for our hypothesis test is  µ > $30,000.Another numerical question is  µ1> µ2.  µ1 is defined as the sample mean of Hispanic workers salaries and  µ2 defined as the sample mean of Caucasian workers salaries. The Hispanic sample population is six workers from the â €Å"Wages and Wage Earners Data Set. † Learning Team B needs to consider whether or not the population is normal as the population size is less than 30. This also prohibits use of the Central Limit Theorem until the data set is proven normal. The wage of one worker being much higher than the others means our data will be skewed right and this data may not be a â€Å"good† sample.The existence of this outlier means our results will be skewed meaning we should find a better sample to base our results on. More importantly, the existence of an outlier reminds us that the mean is not always a good measure of the â€Å"typical† value of X. † (Doane & Seward, 2007). Five-step Hypothesis Test Team B would like to find if average Hispanic workers make more than $30,000 per year. The team’s null hypotheses or (HO) is that Hispanic pay is greater than or equal to $30,000. The team’s alternative hypothesis or (H1) is that Hispanic pay is less than $30,00 0.The significance level has been set at . 05 or 95%. The z score of . 05 is -1. 645. If the z-value is less than -1. 645 then the team can reject the null hypothesis and accept the alternative hypothesis. If the z-value is greater than -1. 645 then the team fails to reject the null hypothesis, meaning Hispanic workers do, in fact, make more than $30,000 a year. Hypotheses: HO Hispanic pay ? 30,000 H1 Hispanic pay > 30,000 Data Set: (University of Phoenix, 2007) 83,601 29,736 15,234 24,509 33,461 13,481 Formula 1: Mean = (83,601+29,736+15,234+24,509+33,461+13,481)/6M = 33,337 Formula 2: Standard Deviation = SQRT(((X1-M)Squared+(X2-M)Squared†¦)/(N-1)) SD = SQRT(((83,601-33,337)Squared+(29,736-33,337)Squared†¦)/(6-1)) SD = SQRT(((50,24)Squared =(3,601)Squared+(18,094)Squared†¦)/(5) SD = 25,841. 97 Hispanic pay mean = 33,337 Hispanic pay Standard deviation = 25,842 Sample size = 6 Formula 3: Z-Test = (Mean-X)/(Standard Deviation/SQRT(N)) Z = (33,337 – 30,000)/( 25842/SQRT(6)) Z = 3,337/10,549. 94 Z = . 3163 As a result, we find that Z > -1. 645 Next team B wanted to see what the wage difference was between Caucasians and Hispanics.The team’s null hypothesis or (HO) is that white pay wages are ? Hispanic pay wages. The teams alternative hypothesis or (H1) is White pay wages are < Hispanic pay wages. White wages mean = 31,387. 39 Hispanic Wage mean = 33,337. 00 White wages STDEV = 16,810. 03 Hispanic wage STDEV = 25,843. 24 Finally the team wanted to see if age played a part in the difference in pay wages. Our null hypothesis or (HO) is that White age is = to Hispanic ages. The alternative or (H1) is that White age is ? to Hispanic ages. White Wage age mean = 39. 71429 Hispanic wage age mean = 35. 5 White wage age STDEV = 12. 3484 Hispanic wage age STDEV = 14. 25132 Test Results This test is significant because it shows that, based on the sample population; the average Hispanic worker makes more than $30,000 per year. This is be cause the team performed a one tailed Z-Test to determine with 95% confidence that Hispanic wages were greater than $30,000 per year.This is a one tailed test because the alternate hypothesis is only proven when the Z Value is less than the critical value of $30,000 in this case. With a Z Value of . 3163, we find that our Z-Test has yielded a result significantly higher than -1. 45, which proves H0, or that Hispanic pay is greater than $30,000 per year. The test also concluded that Hispanic workers make more than Caucasian workers on average. We also gathered data showing the average age of Caucasian workers is higher than that of Hispanic workers. In conclusion, this paper has discussed and researched the various influence of one’s race and wages. Our results provided immense data relating to our hypotheses and both verbal and numerical hypothesis were proven to conclude that Hispanic workers on average make more than $30,000 a year and also more than the average Caucasian w orker.By using a smaller sample Team B was able to distinguish any correlations between both races and determine a sound result. In today’s economy wages are a momentous factor and whether ones Hispanic or not wages have a sizeable impact on one’s life. We believe our research shows that Hispanic’s have an advantage in the workplace over Caucasian workers. References: Doane, D. P. & Seward, L. E. , (2007). Applied Statistics in Business and Economics. Boston, MA: McGraw-Hill/Irwin.

Essay about The Abortion Debate - 1031 Words

The Abortion Debate There are few issues that can cause as many heated and sometimes, irrational, debates than that of abortion. The issue strikes at the very heart of an individuals religious and philosophical beliefs. Does a woman have the right to terminate a pregnancy? Is it moral to do so in any circumstance? Is a fetus a living human being? The debate has raged for nearly thirty years and there does not seem to be any end to the controversy that often results in violence. Irrational individuals who have committed murder want to make their beliefs heard and followed. In response to the question, some people have resulted to using qualifiers: no, abortion is not moral except if the pregnancy is the result of rape or incest is†¦show more content†¦Some of her analogies border on the absurd such as attempting to compare a young boy who does not want to share his box of candy with his younger brother to a pregnant woman who does not want to share her body with this unwanted fetus. It is simply not a rational comparison. Equally absurd would be to counterargue that the little brother is already living, the aborted fetus has not been given the opportunity to live. Ronald Dworkin argued that the law should not call abortion murder. For him, this is a First Amendment issue that deals with the separation of church and state. Dworkins rationale focused on the fact that most religions do not agree on when life actually begins - at conception, as a four-month fetus or at birth. He alleged that abortion was a religious decision and as such should not be restricted by the law. Pope John Paul II, on the other hand, left no question about abortion in the Catholic Church. The Pope has often argued vigorously that abortion is murder and condemns laws that permit abortion as being intrinsically unjust, lacking in authentic juridical validity, and not being morally binding (Thomson, 1996; p. htm). 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